About us

“mimi is brand that creates sincere toys to spark our kids’ imagination. It’s our vision to become our kids’ favorite lifelong toy!
Each toy is uniquely created with love and by the help of our local Egyptian hands.

It all started when I, a mother of twins, was looking for a creative yet simple way to busy my twins and limit their screen time. Striving among the beautiful chaos that the twins created, ‘mimi imagines & play’ was born.. With lots of research, long calls with educational consultants, coffee conversations with mom friends, fun experiments and endless strolls to the fabric markets and workshops, mimi toys were joyfully created!
mimi, is the nickname my mother gave to me, and I gave to my twins.. It means ‘that little tiny doll’!

I’m very thankful to recreate my own childhood with my kids.. Yet, let’s never forget to allow our kids to lead the way!”

Mira, XOXO